JSB BS39 Gel Contoured Heel Cushion for women with Shoe Fixer is a 100% Medical Grade Heel Cushion which can be worn for prologed use as well. It is highly recommended for Long Standing Hours and Long Walks and can be worn with any Footwear. You can stick this Heel Support for Men on your footwear by using the Velco Fixer. Also, you can use this heel cushion on multiple shoes/footwear as well, by having the base part of the fixer on all footwear, and just sticking the heel cushion on the footwear that you need to wear. This heel support is contoured as per the contours of your foot and is very effective in Heel Pain due to Prolonged Standing, Plantar Fasciitis, Calcaneal Spur and Heel Pad Atrophy.